BetGames has rolled out Hero, its latest gamification innovation aimed at strengthening player engagement and loyalty. The new tool is built to enhance session duration, foster retention, and create more opportunities for players to move between random number generator (RNG) and live casino titles.
Hero offers operators a fully adaptable platform through BetGames’ back office, where partners can configure in-game challenges, add new items to a virtual shop, and issue personalized messages through inbox notifications. The feature is designed to be highly flexible, giving operators the ability to tailor the experience to the preferences of their player base.
Players are rewarded with experience points (XP) and coins by completing a range of tasks within games. These can be used to climb leaderboards, unlock bonuses, and redeem prizes that include both digital incentives and real-world rewards. By integrating across the company’s entire game library—including slots, RNG titles, and live dealer products—Hero is positioned to stimulate fresh interest not only in upcoming releases but also in BetGames’ existing catalog.
“Hero is a comprehensive gamification engine optimised to amplify player engagement and retention rates through a diverse array of in-game challenges, leaderboards and prizes,” explained Ian Catchick, chief product and business development officer at BetGames. He added: “It has been meticulously crafted with the operator in mind, providing complete control and customisation for our partners to build a tool that caters to their player base. We continuously strive to transform the player journey. Hero will simultaneously deliver immersive and exciting gaming experiences as well as empower operators to refine their offering and unlock the full potential of BetGames’ content.”
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